Wade Holdraker

Technology Manager | Web Designer

Over the past 15 years, I've used my technology, communications, marketing and client service management skills to lead diverse teams of professionals to new levels of success. I have a proven record of successfully analyzing an organization's critical business requirements, identifying deficiencies and potential opportunities, and developing innovative solutions to enhance production and improve customer service offerings.

I look forward to meeting with you to discuss how my skills and experience can help move your business forward.

My skills

  • Adobe CS6 Master Collection (Dreamweaver, Photoshop, Illustrator, After Effects, Fireworks, Flash, and Acrobat)

  • Microsoft Office (Advanced Excel, Word, PowerPoint Access, InfoPath, Publisher)

  • Social Media (Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram)

  • CMS Platforms (SharePoint 2007, 2013 & Office 365, Joomla, WordPress, Drupal)

  • HTML, HTML5, CSS, CSS3, JavaScript, jQuery, PHP

  • Google Analytics, WebTrends, Marketo, Salesforce

Experience

PAYCHEX, INC.

MANAGER, TECHNICAL COMMUNICATIONS AND TOOLS

2004-2016

Paychex, Inc. is a recognized leader in the payroll, human resource, and benefits outsourcing industry, with a steadfast commitment to success and a record of achievement that continues a tradition of delivering excellence.

Responsibilities/Experience:
  • Led web publishing and project lead teams responsible for creating and maintaining internal and external web content, company procedures, reference material, knowledge tools and client-facing communications.
  • Researched, recommended, implemented, and maintained new and emerging technology for clients, participants, and advisers.
  • Secured $550,000 in capital funding to support technology initiatives that will return $14 million in annual savings through productivity and first call resolution gains.
  • Developed and launched integrated, multi-channel print, web, and email marketing campaigns.
  • Reduced team labor costs by 27% over two years through team restructuring and process improvement gains.
  • Generated approximately $240,000 in annual savings by creating client communication templates.
  • Served as stakeholder in projects aimed at improving internal and client communications and created detailed requirements to verify projects addressed the department's needs and aligned with company goals.

INFORMATION AND SOLUTIONS SUPPORT SUPERVISOR
Responsibilities/Experience:
  • Led team of web publishers and project managers responsible for intranet publishing and technical documentation.
  • Reviewed operating budget to analyze trends affecting budget needs. Provided guidance on future operating budget needs.
  • Worked directly with executive leadership team on sales incentive programs and initiatives.
  • Improved team morale, standardized department procedures, and improved customer and interdepartmental relationships.

SALES TECHNOLOGY SUPERVISOR
Responsibilities/Experience:
  • Worked directly with executive leadership team on sales incentive programs and initiatives.
  • Administered performance management by diagnosing improvement opportunities, providing effective feedback, coaching, training, professional development, and corrective action plans.
  • Developed project plans, specifications, application prototypes and information architecture.

WEB DEVELOPER / MARKETING ANALYST
Responsibilities/Experience:
  • Lead designer for paychex.com redesign.
  • Identified, researched, and presented strategic marketing opportunities to executive management.
  • Developed The Marketing Mix, a monthly newsletter to Paychex sales representatives.

WEB SOLUTIONS OF NY

OWNER

2001-Current

WEBsolutions was founded in Rochester, NY in 2001, with a goal to develop first-class websites for small businesses. WEBsolutions of New York provides a comprehensive range of services including: web design and development, content management solutions, e-commerce, search engine optimization, graphic design, logo design, and website maintenance.

Responsibilities/Experience:
  • Design and develop corporate websites, portals, and large scale web applications.
  • Created a successful small business marketing plan that generated an 80% increase in revenue.
  • Produce my own sales leads and develop RFP responses, and proposals.

HOME PROPERTIES

SENIOR WEB DEVELOPER

2000-2002

Home Properties’ expertise is in acquiring and upgrading apartment communities. All areas of the community are enhanced – landscaping, windows, kitchen cabinets, bath fixtures, and more. In addition, location is key – communities are located in close-in suburban areas where apartment supply is limited, the population is growing, and more people are renting due to high home prices.

Responsibilities/Experience:
  • Created and implemented a large-scale marketing plan for the company's east coast market.
  • Advised and assisted in the redesign of company's corporate website and the development of over 100 community websites.
  • Developed dynamic Power Point and Flash presentations to showcase department's accomplishments.

Portfolio

Education

Niagara University

Bachelor of Arts in Communication Studies/Marketing, May 2000

Niagara University, NY

Alpha Kappa Psi, Phi Kappa Sigma, Student Government - Class President/Parliamentarian, Community Service